Vice President of Marketing & Communications
As Vice President of Marketing & Communications, Barbara leads overall brand strategy and direction for all BioCare brands, including BioCareSD, CanyonCareRx and LogiCare3PL. Since joining the team in 2018, she has built the entire marketing infrastructure to drive the organization’s financial and business targets. Additionally, she created and launched BioCare’s first Diversity, Equity & Inclusion program. Barbara has a strong track record for driving transformational growth in globally competitive pharma spaces to maximize brand performance. She has led brands across multiple Fortune 50 pharmaceutical companies.